Nikita Bier sells Gas App to Discord in 3 Months
successful viral teen app creator does it again
Back in 2017, Nikita Bier hit the jackpot with 'tbh', an app that became a teen sensation overnight. Fast forward a bit, and Facebook snaps it up. Plot twist? They shut it down due to 'low usage'. Who didn't see that coming? 😱
Bier, a savvy player in the tech game, hung around Facebook just long enough to collect his earnings and then dipped.
Fast track to 2022, and Bier is back with 'Gas', essentially 'tbh' reincarnated. It's an app where teens shower each other with compliments, and it skyrocketed to #1 on the US App Store. The concept? Simple yet brilliant. Teens anonymously vote in polls, and if you're dying to know who's crushing on you, shell out $6.99 for a subscription. 'Gas' brands itself as a beacon of positivity for American youth, but let's be honest, we all know the real allure here.
Shaan Puri from the 'My First Million' podcast, a buddy of Bier's, shared that Nikita was gunning for a $10 million win in just three months. Lo and behold, 'Gas' pulled in around $7 million in sales in that timeframe and was eventually snapped up by Discord. The exact figures of the deal are hush-hush, but it's rumored to be somewhere between $10 and 30 million.
On the podcast, Puri gives us a glimpse of Bier's character – a bit insufferable but in the best way possible. He's not shy about flaunting his success and, unlike many in Silicon Valley, openly shares his financial wins. That's a rare breed right there.
And then there's Bier's take on crypto – a series of pessimistic tweets that he had to retract pretty quickly due to hypocrisy claims. He blasted crypto for being worthless and exploitative. The irony? Critics were quick to point out that Bier's own apps prey on teenage insecurities for profit. It's a bit like the kettle calling the pot black.
Our interactions on Twitter? Let's just say we're mutual blockers on a couple of accounts. Quite an achievement, really.
Despite our online spats, it's still fascinating to watch a pro like Bier in action. His journey with 'Gas', including growth insights, marketing strategies, and technical challenges, was all out in the open for anyone (not blocked) to follow.
Wrapping it up, Bier is the go-to guy for creating viral teen apps that not only captivate American high schools but also catch the eye of major tech players, leading to lucrative early exits. A niche skill, sure, but definitely cool.